Monday, October 11, 2010

True Stories Behind Car Company Logos: Ferrari

One of the best known emblems of all time, Ferrari’s Prancing Horse first appeared on warplanes flown by Francesco Baracca, an aviator and hero of World War I.

In 1923, Enzo Ferrari met Francesco’s parents after a race, where they suggested Ferrari use their son’s prancing horse badge on his race cars - both for good luck, and as an homage to Francesco, who died before the war ended.

A yellow background was added (it’s the official color of Enzo Ferrari’s hometown of Modena, Italy) and the horse’s tail was redesigned to point upward.


By Nick Kurczewski

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