Wednesday, October 13, 2010

True Stories Behind Car Company Logos: BMW

In the case of BMW, myth (and savvy marketing) has fooled generations into linking the company’s logo with an aviation theme.

“A German advertising agency in the 1920s produced an ad that showed the [BMW] roundel against the spinning propeller of an airplane to reflect the company’s origins as an aircraft engine manufacturer,” says Dave Buchko, company spokesman for BMW North America.

“That, it seems now, turns out to be urban myth.”

While it’s true that BMW manufactured airplane engines, the blue and white logo represented the colors of the Bavarian flag, not a stylized propeller and sky.

By Nick Kurczewski

3 comments:

  1. What a wonderful story? Today I have got a new experience by reading this story. Thanks for sharing. Domain India

    ReplyDelete
  2. Very informative post for me as I am always looking for new content that can help me and my knowledge grow better.
    Gr8…Keep it up!!!!
    business marketing company

    ReplyDelete