Friday, October 8, 2010

True Stories Behind Car Company Logos: Mercedes-Benz

The origins of some automotive logos begin even before the dawn of the automobile.

The Mercedes-Benz three-pointed star is commonly known to symbolize the use of the company’s engines on land, sea and air.

But the star first appeared on a personal note written in 1872 from company founder, Gottlieb Daimler, to his wife. Mr. Daimler used a three-pointed star to mark the location of his family’s new home in the town of Deutz, Germany.

His sons adapted the emblem as the Mercedes-Benz logo from 1910 onward.

By Nick Kurczewski

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